Privacy Policy
Last updated: 1 September 2026
ELLENOWEN ("I", "me", "my" or "ELLENOWEN") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information I collect when you use my website, why I collect it, how I use it and the rights you have in relation to your information.
This policy applies to information collected through the ELLENOWEN website, including information submitted through contact forms, email sign-ups and payments made through Square.
1. Who I am
ELLENOWEN is the business responsible for your personal information.
Email: ellenoowen@hotmail.com
If you have any questions about this Privacy Policy or how your information is handled, you can contact me using the email address above.
2. Information I collect
Depending on how you use my website, I may collect:
Your name
Email address
Telephone number
Business information
Information you provide in an enquiry or contact form
Information contained in emails or other correspondence
Information relating to services you enquire about or purchase
Payment and transaction information where you make a payment
Technical information such as your IP address, browser type, device and how you use my website
Information collected through cookies and similar technologies
I only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How I collect your information
I may collect personal information when you:
Complete a contact or enquiry form
Contact me by email
Sign up to my email list
Request information about my services
Purchase or pay for a service
Use my website
Give consent to cookies or analytics
Otherwise communicate with me
Where I collect information directly from you, I will explain what information I need and why I need it at the point of collection.
The ICO recommends that privacy information is provided when personal information is collected and remains easily accessible afterwards.
4. How I use your information
I may use your information to:
Respond to enquiries
Communicate with you about my services
Provide quotations and information
Provide services you have purchased
Process payments
Send emails or newsletters where you have signed up to receive them
Manage my business and customer relationships
Improve my website and services
Understand how visitors use my website
Maintain website security
Comply with legal and accounting requirements
I will not use your personal information for purposes that are incompatible with those explained in this Privacy Policy.
5. My lawful bases for using your information
Under UK data protection law, I need a lawful basis for processing your personal information.
Depending on what I am doing, I may rely on:
Contract or steps before entering into a contract
For example, when you contact me about purchasing a service or I need to provide information or a quotation before entering into an agreement.
Legitimate interests
For example, managing enquiries, maintaining business records, improving my services and keeping my website secure, where doing so does not override your privacy rights.
Consent
For example, where you choose to subscribe to my marketing emails or consent to non-essential cookies such as analytics cookies.
Legal obligation
Where I am required to process or retain information to comply with a legal obligation.
6. Email marketing
If you sign up to my email list, I may use your email address to send you information about ELLENOWEN, including news, services, offers, updates or other marketing communications.
I will only send electronic marketing where I have the appropriate legal basis to do so. Under PECR, consent will normally be required for unsolicited marketing emails to individuals.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting me at:
ellenoowen@hotmail.com
Unsubscribing from marketing communications will not affect other communications that I need to send you in relation to a service you have requested or purchased.
7. Payments
If you make a payment through my website, payments may be processed by Square.
I do not directly receive or store your full payment card details.
Square processes payment information in accordance with its own privacy and security policies. Square explains that payment processing can involve information such as payment details, transaction information and device information.
You can read Square's privacy information on its website:
Square also states that its payment infrastructure uses encryption and tokenisation to protect payment data.
8. Google Analytics
I use Google Analytics to understand how visitors use my website.
This may provide information such as:
The pages you visit
How long you spend on the website
How you arrived at the website
Your device and browser information
General geographic information
Website usage and interaction data
Google Analytics uses cookies and similar technologies.
Because analytics cookies are not strictly necessary for the operation of a website, I will ask for your consent before setting analytics cookies where required by law.
You can refuse or withdraw consent to analytics cookies through my cookie settings.
9. Cookies
My website uses cookies and similar technologies.
Some cookies may be strictly necessary for the website to function.
Other cookies, including analytics cookies, are optional.
Where consent is required, I will ask for your consent before using non-essential cookies.
You can change or withdraw your cookie preferences at any time through the cookie settings available on the website.
UK rules require websites to explain what their cookies do and, unless an exemption applies, obtain consent before storing or accessing information on a user's device.
10. Who I share your information with
I do not sell your personal information.
I may share personal information with trusted third-party providers where necessary to operate my business and provide my services.
These may include:
Website hosting providers
Website form providers
Email and newsletter providers
Google, in connection with Google Analytics
Square, where you make a payment
IT and technical service providers
Professional advisers where necessary
Government bodies, regulators or law enforcement where I am legally required to do so
Where third parties process information on my behalf, I take reasonable steps to ensure appropriate data protection arrangements are in place.
Square's own terms confirm that it can process customer information on behalf of businesses using its services, while its role can differ depending on the particular processing involved.
11. How long I keep your information
I only keep personal information for as long as reasonably necessary for the purpose for which it was collected.
For example:
Enquiries:
I may keep information relating to an enquiry for a reasonable period after the enquiry has ended.
Customers:
Information relating to services provided may be retained for as long as reasonably necessary for business, legal, accounting and record-keeping purposes.
Marketing:
If you subscribe to my mailing list, I will keep your information while you remain subscribed, unless I am required to retain it for another lawful reason.
Analytics:
Analytics information is retained according to the relevant Google Analytics settings and retention periods.
When information is no longer required, I will securely delete or anonymise it where appropriate.
12. Your rights
Depending on the circumstances, UK data protection law gives you rights including the right to:
Ask what personal information I hold about you
Request a copy of your personal information
Ask me to correct inaccurate information
Ask me to delete your information in certain circumstances
Ask me to restrict how I use your information in certain circumstances
Object to certain uses of your information
Request certain information in a portable format
Withdraw consent where I rely on consent to process your information
If you would like to exercise one of these rights, please contact:
ellenoowen@hotmail.com
I may need to verify your identity before responding to a request.
13. Keeping your information secure
I take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
14. Third-party websites
My website may contain links to third-party websites or services.
Those websites have their own privacy policies and terms. I am not responsible for how third parties collect or use your personal information.
15. Children's information
My website and services are not specifically directed towards children.
I do not knowingly collect personal information from children unless this is necessary and appropriate in the circumstances.
16. Complaints
If you have concerns about how I have used your personal information, please contact me first at:
ellenoowen@hotmail.com
You also have the right to complain to the Information Commissioner's Office (ICO), which is the UK's independent supervisory authority for data protection.
17. Changes to this Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to my business, website, services, technology or applicable data protection requirements.
The latest version will always be displayed on this page, together with the date it was last updated.